Shared leads may be the most common type of lead offered by lead generation companies, but they are far from the best.
Exclusive leads actually offer mortgage brokers, insurance agents, solar installers, and other service providers the best ROI for their lead purchasing dollar, but too often they get scared away from considering the exclusive model.
The two biggest fears that prevent businesses from using exclusive lead services are:
- Exclusive = more expensive
- They may only be able to deliver a lower lead volume
Let’s get past the myths and focus what you should really expect when you buy leads that are exclusive.
What to Expect from an Exclusive Leads Service
When we say “exclusive leads,” we mean that the lead data will only be sold to one buyer: you. If you’re a mortgage broker, you don’t have to compete with other mortgage brokers when trying to get that prospect to complete a loan application.
Not all exclusive leads are created equal. The best version of the exclusive lead is a Refinance Leads Generation In Australia (sometimes referred to as a live contact lead or a live call lead).
If you can combine the power of exclusivity (minimum competition) with live transfer capability (maximum urgency), that’s how you achieve the best possible conversion rate on your leads.
In short, you don’t just want an exclusive leads service. You want a exclusive live transfer lead service. Anything less and you’re compromising on lead quality.
Are They Really Exclusive?
One of the common questions that buyers have about exclusive leads is are they really exclusive?
The concern is that the lead seller could be “recycling” leads and passing them off as exclusive. In this scenario, several different companies could be sold the same prospect, just not at the same time. Company 1 swings and misses, and then the prospect’s info is cycled back into the system only to be sold again later to Company 2, and later to Company 3. Only one company at a time gets a crack at closing the prospect, but calling it an “exclusive lead” is just putting lipstick on a pig. It’s a cold, repackaged lead that you don’t want to waste your time on.
You want to make sure that you’re avoiding services that partake in these repackaging and recycling practices.
What’s the best way to do that? Again, it’s to look for exclusivity in combination with live call capability.
Here’s how it works with Vouch BPO:
- We work with you to determine the custom, unique criteria that defines your ideal prospect
- Through our world-class outbound marketing tactics, we get your ideal type of prospect on the phone
- We put the prospect through a double-verification process that ensures they match your criteria and they have genuine interest in the services you offer at that moment
- If, and only if, they pass the verification process, they will be live transferred to your sales agent via teleconference call.
This system always produces exclusive, warm, high conversion leads for the buyer.
Turning Exclusivity into Profitability
Exclusive, shared, live call, direct mail, whatever… we get it, you don’t really care about labels. You’ll take ROI wherever and however you can get it.
You want to make 2018 a more profitable year, and we want to show you that our leads are your best bet for business growth. They’re the best bet because they come backed with a guarantee.
You will get results from our live, exclusive leads or you will get 100 percent of your money back!
Are you ready to learn more about your path to a more profitable 2018?